Privacy Policy

Effective Date: 22nd September 2024

Art and Craft of India (the “Site”) is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your information when you visit our website. By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We may collect the following types of information:

a. Personal Identification Information

When you interact with our Site, we may ask you for personal information, which can include:

Name
Email address
Phone number
Mailing address
Payment information (if applicable)

b. Non-Personal Identification Information

We may collect non-personal identification information automatically, such as:

Browser type
Internet Service Provider (ISP)
Referring/exit pages
Date and time stamps
Clickstream data

c. Cookies and Tracking Technologies

Our Site uses cookies and similar tracking technologies to enhance user experience. Cookies are small files placed on your device that help us analyze web traffic, remember user preferences, and provide a more personalized experience.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

2. How We Use Your Information

We may use the information we collect in the following ways:

To Provide Services: To process transactions and manage orders.
To Improve Customer Service: To respond to your inquiries and support needs.
To Personalize User Experience: To tailor content and advertisements to your interests.
To Communicate with You: To send you updates, promotional materials, or information related to your order.
To Analyze Website Performance: To better understand how our users interact with our Site and improve our services.

3. Legal Basis for Processing Personal Data (GDPR)

If you are located in the European Economic Area (EEA), our legal basis for collecting and using your Personal Data depends on the information we collect and the context in which we collect it. We may process your Personal Data because:

You have given us permission to do so.
We need to perform a contract with you.
The processing is in our legitimate interests and is not overridden by your rights.
To comply with the law.

Your Rights Under GDPR

As an EEA resident, you have the following rights:

Right to Access: You have the right to request copies of your personal data.
Right to Rectification: You have the right to request that we correct any information you believe is inaccurate or incomplete.
Right to Erasure: You have the right to request that we erase your personal data under certain conditions.
Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
Right to Data Portability: You have the right to request that we transfer the data that we have collected to another organization, or directly to you, under certain conditions.
Right to Object: You have the right to object to our processing of your personal data under certain conditions.

To exercise these rights, please contact us at [Insert Contact Email].

4. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA). These rights include:

The Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you.
The Right to Delete: You have the right to request the deletion of your personal information we have collected, subject to certain exceptions.
The Right to Opt-Out: You have the right to opt-out of the sale of your personal information.
The Right to Non-Discrimination: You have the right not to be discriminated against for exercising your rights under the CCPA.

To exercise these rights, please contact us at [Insert Contact Email].

5. California Online Privacy Protection Act (CalOPPA)

In accordance with CalOPPA, we agree to the following:

Anonymous Access: Users can visit our site anonymously.
Privacy Policy Link: We will add a link to this privacy policy on our home page or at least on the first significant page after entering our website.
Notification of Changes: We will notify users of any privacy policy changes on this page.
Ability to Change Information: Users can change their personal information by contacting us directly.

6. Google Analytics and Google Ads

We use Google Analytics and Google Ads to help us understand user behavior and improve our marketing strategies.

Google Analytics: This tool collects information such as how often users visit our Site, what pages they visit, and what other sites they used prior to coming to ours. We use this information to improve our Site and services.
Google Ads: We use Google Ads to advertise our products and services. Google may use cookies to serve ads based on your previous visits to our Site or other sites on the Internet.

For more information on how Google handles your data, please review their Privacy Policy at Google Privacy & Terms.

7. Data Security

We implement a variety of security measures to maintain the safety of your personal information. These include:

Encryption of sensitive data transmitted online.
Regular security assessments and updates.
Restricting access to your personal data to employees, contractors, and agents who need to know that information in order to process it on our behalf.

While we strive to protect your personal information, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

8. Third-Party Disclosure

We do not sell, trade, or otherwise transfer your Personal Information to outside parties without your consent, except for:

Trusted third parties who assist us in operating our Site, conducting our business, or servicing you, so long as those parties agree to keep this information confidential.
When we believe release is appropriate to comply with the law, enforce our site policies, or protect ours or others’ rights, property, or safety.

9. Links to Other Websites

Our Site may contain links to third-party websites. We do not control these websites and are not responsible for their content or privacy policies. We encourage you to review the privacy policies of any third-party websites you visit.

10. Changes to This Privacy Policy

We may update our Privacy Policy periodically to reflect changes in our practices or applicable laws. We will notify you of any changes by posting the new Privacy Policy on this page with a new effective date. You are advised to review this Privacy Policy periodically for any changes.